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Selzy Brand Book

Vision

We believe that every business deserves an equal opportunity to grow and to thrive

Mission

We make intelligence-driven marketing technologies affordable and accessible to companies of all sizes and segments

Manifesto

At Selzy, we create an ecosystem of easy-to-use marketing automation tools to help small and medium businesses grow and thrive. No matter whether you’re a small pet supply store or a large online educational platform, we are here to help you execute your marketing vision through the power of effective cutting-edge marketing solutions.

We value diversity and inclusion in our culture and product development, as they help our team to be more creative and better connect with our customers.

Selzy team is made up of professionals from around the world, thanks to our remote-first nature. We are more than just one company or one product – we go beyond to build a community on a global scale, following new work ethics

Values

They help drive every decision we make and every interaction we have with our clients even when no one is watching (especially when no one is watching)

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Lifelong learning

We value professionalism, but we appreciate studying and honing your skills even more. We believe that everyone has unique talents and abilities that should be nurtured and developed. That's why we make sure every member of our team knows their superpower and pumps it up.
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Self-initiated leadership

We feel motivated and able to set and achieve goals and choose solutions without requiring additional guidance or prompting from team leaders. We are committed to fostering a culture of autonomy and empowerment within our team, so that everyone can thrive and contribute their best. We are certain that confident and independent people are key to achieving business goals.
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Inclusion & Diversity

We are all different — in age, gender, ethnicity, religion, abilities, sexual orientation, and education level. But we truly believe that what makes us different also empowers us and gives us ideas and perspectives. We think that international products can only be made by a mix of individuals.
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Radical candor

We give feedback that's both kind and clear, specific and sincere, no matter what position someone holds in the company. This helps to boost our team engagement and collaboration, and keeps us competitive. We believe that providing honest and constructive feedback is essential to helping everyone on our team grow and succeed.

Who is our target customer?

Our customer

Small and medium businesses
Solopreneurs
General marketers with multiple roles

Tone of Voice

The tone of voice, or the tonality of Selzy, is how we communicate. This tonality should be used everywhere we interact with people — in social media, on the website, in mailings, and support.

We speak

Friendly
Plainspoken
Positive
Tactfully

Key principles of Selzy's communication

Key principles

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Be useful

Explain a certain topic to the reader in a simple but comprehensive way.
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Be concise

Keep your syntax simple, nice, and friendly. No complicated structures.
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Be curious

Know the interests and proficiency level of the person to whom you’re writing.
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Be interesting

Use storytelling, personal experiences, and emotional appeal.
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Be clear

Avoid vague language, slang, jargon, and stamps.
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Be responsive

Evaluate your customers’ reactions — ask their opinions and change, adapt, evolve.
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Be authentic

Don’t include hot social topics in your communication just for the sake of it. To sound sincere, care about what your customers care about.
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Be persuasive

Use only proven information. Confirm a certain fact with research, statistics, and verified sources.

Logo

Clear Space

A minimum area of surrounding space is required across all visual communication. The lowest exclusion zone must be relative to the size of the character ‘e’ of the wordmark.